Bricky World 2018 – Flagship Event

Activity: Bricky World – Build the LEGO City

Bricky World is our flagship event for children above 6 years of age and all the LEGO lovers in Mumbai. It is a marathon brick building session only witnessed once a year. Bricky World 2018 was a 1-day event dated on 16th December 2018. It was a combination of unconventional LEGO ideas put together exclusively for children. We partnered with some well-known brands and gave away vouchers, product samples, discount coupons and much more to all the participants in form of a goody-bag.

Objective

The objective of this activity was –

  • To introduce one of its kind event where children could be a part of something big like a LEGO City and others could pay a visit to see the city.
  • 150 hours collective hours of building the city.
  • To bring junior architects, town planners, and builders under one roof and create a big spread of LEGO City.
  • To encourage team-work, efficient communication and most importantly – creativity.
  • To showcase children’s work to all the visitors who for the visit.
  • To build a community of LEGO lovers (participants + visitors) and create awareness about our brand.
  • To collaborate with child-friendly brands for better engagement.

Observation

The observations recorded before, during and after the activity were –

  • There is a huge need for events like Bricky World in Mumbai which is focused more on children and what they like to build with LEGO bricks.
  • There are fewer platforms where children could show their talent in building LEGO or other structure building toys.
  • There is a lack of encouragement for children to pool in new ideas at kids’ events or carnivals.
  • We witnessed enthusiasm and positive response from children and parents in surprising numbers.
  • All the objectives were achieved and the event made soft news on digital media.
  • There was a visible hike in our social media followers.
  • This activity and collaboration helped us build goodwill and trust amongst our audience.

The event was divided into two parts –

Build the LEGO City

In first half, during ‘Build the LEGO City’ workshop, the entire LEGO City was built using over 4 lakh bricks. There were 42 children who participated and spent 150 hours collectively to build the LEGO City. The idea was to bring junior architects, town-planners and builders under one roof and create a big spread of LEGO city. It required team-work, efficient communication and most importantly, creativity.

 

Visit the LEGO City

After the workshop in first half, the City was open for a visit. We had about 350+ pre-registered children, parents, educators and mom bloggers for the visit and about 200+ walk-ins.

The response we recieved at the visit was very postive and inspiring. It was truly a treat for all the LEGO lovers and in 2019, we plan to go bigger. For more information about the next Bricky World, please visit Bricky World 2019 .

 


 


 

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Disclaimer : LEGO® is a trademark of the LEGO Group of companies which does not sponsor,
authorize or endorse this program.