In a remarkable fusion of creativity and engineering, LEGO® lovers of India recently witnessed a monumental marvel that left everyone awestruck. Asia’s and also India’s biggest LEGO billboard by Indian LEGO® artist was revealed. With their nimble fingers and boundless imagination they meticulously pieced together over 3 lakh LEGO® bricks. A total of whopping 200-plus hours were invested into this masterpiece. The result? an astonishing visual delight that not only captivated the eyes but also showcased the power of collaboration.

Spearheaded by Hyundai, this awe-inspiring LEGO® creation is showcased at Cyberhub Gurgaon. It is indeed stealing the spotlight as a testament to innovative marketing. Recognized as Asia’s & India’s biggest LEGO billboard, it garnered widespread attention and admiration, leaving an indelible mark in the world of advertising.

This remarkable journey began with the journey of LEGO® bricks all the way from Denmark to Mumbai. The meticulous planning and coordination by Indian AFOL’s Mrunal Shah, Ritam Bhatnagar & John Semon brought this vision to life. The entire master piece was assembled at Sunday Bricks office in Navi Mumbai and then shipped to Gurgaon. From brainstorming sessions to intricate design discussions, the process unfolded with precision and passion.

The LEGO® billboard not only celebrated Hyundai’s vision for their new launch but also demonstrated the brand’s dedication to pushing boundaries. The fusion of technology, art, and determination culminated in an award-winning masterpiece that showcased the true essence of ‘out-of-the-box’ thinking.

In a world of fleeting attention spans, Hyundai’s ingenious LEGO® campaign proved that innovation knows no bounds. You can also read about this online on Economic Times, Financial Express and HT Auto. As the LEGO® bricks clicked into place, a resounding message echoed – that remarkable feats are achieved when imagination meets determination.

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