Lego Brand Extension

Lego is one of the very few products that target the toddlers as well as the adults. Building Lego has different benefits for different age groups and so they’ve got their varieties of product line extensions. The blueprints for the original Lego set have developed and expanded significantly since foundation. There is a wide range of Lego brand extension that not all of us are aware of.

Now Lego sets include ranges such as-



Lego Duplo is majorly for kids from 1 1/2 years to 3 years. It helps in the basic development of the child’s brain to understand the concept of shapes, sizes, colors, numbers etc. There are cute characters in Lego Duplo, kids can get into role-plays and also, improve the motor skills and STEAM skills.






Lego Architecture is meant to rebuild the real buildings – literally! Adults who are passionate architects or just love the science and creativity behind world structures, Lego Architecture is out there just for you!







Lego City is probably something that every adult wanted to build as a kid. Models of every essential part of a city come as a set in Lego City collection.







LEGO Friends is a product range of the LEGO construction toy designed to appeal primarily to girls. Introduced in 2012, the theme includes unique “mini-doll” figures, which are about the same size as the traditional minifigures but are more detailed and realistic.






LEGO Technic is next-level Lego building. The purpose of this series is to create more advanced models with more complex technical functions, compared to the simpler brick-building of Lego models.






LEGO Bionicle was a line of Lego construction toys marketed primarily towards 8-to-16 year-olds. The Bionicle story is set in a science fantasy universe and follows the lives of sentient beings composed out of a mix of organic and mechanical parts.

Leave a Comment