LEGO® Brand Extension

LEGO® is one of the very few products that target the toddlers as well as the adults. Building LEGO® has different benefits for different age groups and so they’ve got their varieties of product line extensions. The blueprints for the original LEGO® set have developed and expanded significantly since foundation. There is a wide range of LEGO® brand extension that not all of us are aware of.

Now LEGO® sets include ranges such as-

LEGO® Duplo is majorly for kids from 1 1/2 years to 3 years. It helps in the basic development of the child’s brain to understand the concept of shapes, sizes, colors, numbers etc. There are cute characters in LEGO® Duplo, kids can get into role-plays and also, improve the motor skills and STEAM skills.

LEGO® Architecture is meant to rebuild the real buildings – literally! Adults who are passionate architects or just love the science and creativity behind world structures, LEGO® Architecture is out there just for you!

LEGO® City is probably something that every adult wanted to build as a kid. Models of every essential part of a city come as a set in LEGO® City collection.

LEGO® Friends is a product range of the LEGO® construction toy designed to appeal primarily to girls. Introduced in 2012, the theme includes unique “mini-doll” figures, which are about the same size as the traditional minifigures but are more detailed and realistic.

LEGO® Technic is next-level LEGO® building. The purpose of this series is to create more advanced models with more complex technical functions, compared to the simpler brick-building of LEGO® models.

LEGO® Bionicle was a line of LEGO® construction toys marketed primarily towards 8-to-16 year-olds. The Bionicle story is set in a science fantasy universe and follows the lives of sentient beings composed out of a mix of organic and mechanical parts.

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